Most brands are overthinking video.

The first version doesn’t need to be perfect. Just fast enough to learn. With AI, we now explore ideas in hours, not weeks.

I came up with this campaign idea the night before. A day later, we had a testable first draft. That was a month ago and it already looks outdated next to what we’re creating now.

Here’s why that matters:

1. Faster iteration
Test multiple creative routes without slowing down.

2. Clearer audience response
Get early signals on what’s landing before you scale.

3. Continuous improvement
The tools are evolving fast. So are the ideas.

4. Smarter spend
Validate direction before committing real budget.

Tools Used:

• Image: ChatGPT Image Generation, Ideogram
• Video: Runway, Kling AI, MiniMax, Luma AI, Topaz Labs
• Voice: ElevenLabs
• Editing: Adobe Premiere, Blackmagic Design DaVinci Resolve