You know that sinking feeling when you hit “send” and immediately spot a typo?

We’ve all been there!

That moment inspired my latest AI video experiment: a fun spec ad for Grammatic—a fictional product designed to catch those slip-ups before it’s too late. Featuring AI-generated actors (who thankfully don’t judge), the ad brings this all-too-relatable scenario to life.

While working on this project, I picked up a few things that might resonate with anyone exploring AI in video production:

AI makes generating visuals more accessible, but crafting a compelling story? That’s still up to us humans.
There’s no magic wand—mixing multiple AI and traditional tools seems to do the trick.
The real sweet spot is blending AI capabilities with classic techniques for a workflow that just feels right.

I’m super excited about how AI is shaking up storytelling and am keen to apply these advancements to create impactful content.

Oh, and speaking of typos—how many intentional ones can you spot?